Choose, then customize
Pick a wig from our salon collection. We customize it around you, and cut and color it for you in our salon.
Custom human hair wigs · Made in New York
“Wigs always look fake.” Really?
Not when the wig is made for you. Our custom wigs are designed around one person: you. Your hairline. Your density. Your color. Your custom human hair wig starts with virgin European hair, cut and colored for you in our New York salon.
Different women. Different hairlines. All designed to look like the hair is growing straight from the scalp.
Book your free consultationFree · 30 minutes · In our New York salon
Would you know?
Short films of wigs we made in our New York salon.
Why custom
When a wig gives itself away, it’s usually in the same places. A hard hairline. Heavy density. The wrong color.
Without a custom fit
With a custom wig
Because a great wig shouldn’t look like a wig.
The hairline
We customize the hairline to match your own hairline. By hand, one hair at a time, with close attention to detail, for the most natural result.
The finest hair. The finest lace, made to disappear on your skin. So it looks like it’s growing straight from your scalp.
One client was so worried the lace would show that she cut bangs on her first wig. Then she saw how natural her lace front hairline looked. Now she’s reconsidering bangs on her second.
Look closely.
Your options
Fell in love with a wig in our salon? Or picturing one that doesn’t exist yet?
Pick a wig from our salon collection. We customize it around you, and cut and color it for you in our salon.
We create your wig from the beginning: lace top or full lace, then the density, length, color, texture and hairline, all chosen with you.
Either way, it’s yours.
“It looks so natural.”
The process
Price and timing
From $5,000
The final price depends on the wig: color, length and customization.
4 to 12 weeks
Lace top: 4 to 6 weeks to make. Full lace: 8 to 12 weeks.
3 to 5 years
With care. At our $5,000 starting price, that’s about $1,000 to $1,700 a year.
Pay monthly with Klarna or Affirm
Payment plans are provided by Klarna and Affirm and are subject to their approval.
Losing your hair to chemo or alopecia? We make custom wigs for hair loss too.
One client had tried medical wigs that felt too thick and heavy. Her natural hair was incredibly fine, and that’s exactly the texture we recreated.
Insurance: ask your doctor for a prescription for a cranial prosthesis, and ask your insurer what your plan covers. We don’t work directly with insurance companies, but we give you an estimate to send to your insurer.
Because a medical wig should never feel like a compromise. It should feel like you.
Order from home. Start with a virtual consultation on Zoom: we send your link by text and email as soon as you book. We guide you through every measurement (have a measuring tape and someone to help), and you can ship us a sample of your hair to match.
Your wig ships 4 to 6 weeks after you order. Before it ships, we send you a video of it to confirm.
Book your virtual consultationOn Zoom · For clients outside New York
I’ve been making custom wigs for over 20 years. Our mission is for every woman to leave with the confidence of having her dream hair back.
We use only the highest quality virgin human hair, and we work with each client individually to customize a wig that feels natural and part of you.
The 2026 Campaign · Côte d’Azur
Sleek or sun-kissed, long or a soft bob: every look designed around the woman wearing it.
Our custom human hair wigs start at $5,000. The final price depends on the wig: color, length and customization. Monthly payments are available through Klarna and Affirm, subject to their approval.
A lace top wig takes 4 to 6 weeks to make. A full lace wig takes 8 to 12 weeks.
3 to 5 years, with care.
A ready-made wig is made for anyone. A custom wig is made for one person: the hair, the cut, the color, the density and a hairline customized to match your own.
Yes. We match the color and density to your own hair, with the shade customized to complement your skin tone, and customize the hairline to match yours. Outside New York, you can ship us a sample of your hair to match.
Yes. Start with a virtual consultation on Zoom. We guide you through your measurements. Your wig ships 4 to 6 weeks after you order, and before it ships, we send you a video of it to confirm.
It depends on your plan. If you need a wig for medical hair loss, ask your doctor for a prescription for a cranial prosthesis and ask your insurer what they cover. We don’t work directly with insurance companies, but we give you an estimate to send to your insurer.
Because the best wig? Is the one nobody notices.
Begin here
Free · 30 minutes · In our salon at 49 West 24th Street, 9th Floor, New York